ALCOHOL FREE activations
HAPPIER HOURS: EVERY THURSDAY STARTING JAN 15
Thursday nights rooted in connection, community, and NA drinks that elevate the vibe.
What if Thursday night became your favorite night of the week?
Every Thursday 5-8PM throughout January, escape upstairs to the mezzanine at Earl Giles for an evening that proves you don't need alcohol to have a great time. We're gathering for conversation that actually goes somewhere, exploring NA beverages, and building the kind of community that makes you excited to show up week after week.
Whether you're doing Dry January, living sober, or just sober-curious, this is your space—no pressure, no judgment, just good people and even better drinks. Come once and see what you've been missing. Come every week and find your people.
FREE TO ATTEND.
RSVP ahead and we'll have a special treat waiting for you.
WEEKEND WAKE UP:JAN 24/25
Reclaim your weekend mornings: movement, sauna, bubble tent lounge, and the hours you get back when you're not hungover.
What if Weekend mornings became the thing you looked forward to most?
Weekend Wake Up is a an opportunity rooted in curiosity it gives you back the hours—and the magic—you gain when you're not hungover. This isn't about what you're giving up for Dry January. It's about discovering what becomes possible when you own your mornings—real energy, genuine connection, joy without the crash. This is the antidote to FOMO. This is showing you what is possible when you take back your weekends.
Saturday movement led by Kiana Paulson
Sunday movement led by Cydne Hollaren
MISSION: transform Minnesota's NA landscape by creating elevated, alcohol-free experiences that make people feel something.
We are a collective of creators, venues, and brands reimagining what's possible when alcohol isn't the centerpiece.
Rooted in the Twin Cities, we collaborate across our diverse backgrounds and expertise to create elevated, alcohol-free experiences that spark curiosity and build genuine community. We're not here to tell people what to give up—we're here to show them what they gain. Through intentional programming, bold partnerships, and unwavering commitment to quality, we're shifting the culture around mindful drinking in Minnesota, one experience at a time.
This isn't about restriction. It's about reclaiming what experiences can feel like when they're designed around connection, energy, and possibility.
We bring together our individual strengths to build something bigger than any one of us could alone—and in doing so, we're creating the blueprint for what NA culture looks like when it's done right.
Meet the CO-CREATORS
Curtis Fox
Sōbr Social, created by Curtis Fox in Minneapolis, is more than an event series—it’s a movement. A living work of art that blends wellness, culture, and connection into an experience that feels both intimate and elevated. Curtis isn’t just opening the doors to a place—he’s unveiling a vision, inviting you into a community that reimagines whatit means to gather, to create, and to celebrate in the alcohol-free world.
Bryan Ampaabeng
Jen Veralle
A pioneer in alcohol-free social experiences, TEDx speaker, and community builder who creates meaningful connections through intentional wellness practices. She is the founder of Mindful Drinking Movement, former co-founder of Zero Proof Collective, and co-founder of Sauna and Sobriety, where she shapes the future of social spaces through transformative experiences.
Alexandra Zauner
Cofounder and chief spirits curator of Lucille's, an alcohol-free social experience business she's been running since January 2023. After going alcohol-free in September 2014, she's made it her mission to shake up what people think they know about alcohol-free living. On a mission to redefine what's possible in the sober space.